More sustainable packaging is not defined by one material choice. Product protection, resource use and end-of-use systems must be considered together.
Reduce Without Losing Function
Reducing unnecessary material is valuable, but reduction that causes product loss or transport failures may increase the overall impact.
Consider the Whole System
Containers, lids, labels and print should be assessed together, including component separation and local collection infrastructure.
Keep Claims Clear
Environmental claims should be verifiable, understandable and limited to the product's actual characteristics.
Final Considerations
A more sustainable approach develops through measurable objectives and design suited to the real use case.